According to the China Youth Daily, reporters learned from the Shenzhen Briefing of CCTV Brand Power Project 2021 held on October 20 that in 2021, The Brand Power Project of China CCTV will introduce the concept of "brand digital currency" for the first time to serve customers when purchasing resources. She Xianjun, director of the marketing department of CCTV, revealed that as a digital currency, "brand currency" can be used as cash when purchasing resources and services, realizing one-stop purchase and giving customers more options.